Soft Power With Chinese Characteristics by Ying Zhu, Kingsley... - 9781138631656

Taylor & Francis

Soft Power With Chinese CharacteristicsChinas Campaign for Hearts and Minds\nAuthor(s): Ying Zhu, Kingsley Edney, Stanley Rosen\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138631656, 978-1138631656\nSynopsis\nThis book examines the Chinese Communist Partys attempts to improve Chinas image around the world, thereby increasing its \""soft power.\"" This soft, attractive form of power is crucial if China is to avoid provoking an international backlash against its growing military and economic might. \n\nThe volume focuses on the period since Xi Jinping came to power in 2012, and is global in scope, examining the impact of Chinese policies from Hong Kong and Taiwan to Africa and South America. The book explains debates over soft power within China and delves into case studies of important policy areas for Chinas global image campaign, such as film, news media and the Confucius Institutes. The most comprehensive work of its kind, .