Understanding Engagement in Transmedia Culture by Elizabeth Evans PAPERBACK

Taylor & Francis

Understanding Engagement in Transmedia Culture\nby Elizabeth Evans\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Elizabeth Evans\nTitle: Understanding Engagement in Transmedia Culture\nFormat: Paperback\nLanguage: English\nTopic: Media studies\nPublisher: Taylor & Francis Ltd\nPublication year: 2019\nEdition: 1\nISBN-13: 9781138632790\nISBN-10: 1138632791\n\n------------------------------\nDescription\n------------------------------\n\nThis book offers a new, interdisciplinary model for understanding audience engagement as a type of behaviour, a form of response and a cost to audiences that, combined, offer value to the screen industries.\nAudience engagement' has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audi.