Strategies and Tactics of Evaluating Behavior C, Johnston, Pennypacker, Gree..

Name: Strategies and Tactics of Evaluating Behavior C, Johnston, Pennypacker, Gree..
Brand: Taylor & Francis

Taylor & Francis

Strategies and Tactics of Behavioral Research and PracticeAuthor(s): James M. Johnston, Gina Green\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138641235, 978-1138641235\nSynopsis\nStrategies and Tactics of Behavioral Research and Practice focuses on the most effective methods for measuring and evaluating changes in behavior. The authors provide the rationale for different procedures for measuring behavior and designing within-subject comparisons between control and intervention conditions. The text explains the strengths and weaknesses of methodological alternatives for every topic so that behavioral researchers and practitioners can make the best decisions in each situation.\n\nThis classic text has been extensively revised to be more accessible and practical. Not only does it feature much more discussion of how research methods are relevant to todays practitioners, it also includes additional examples based on field resea.