Rocking Around the Clock - 9781138649743

Name: Rocking Around the Clock - 9781138649743
Brand: Taylor & Francis

Taylor & Francis

Rocking Around the ClockMusic Television, Postmodernism, and Consumer Culture\nAuthor(s): E. Ann Kaplan\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138649743, 978-1138649743\nSynopsis\nThe first non-stop rock video channel was launched in the US in 1981. As a unique popular culture form, MTV warrants attention, and in this, the first study of the medium, originally published in 1987, Ann Kaplan examines the cultural context of MTV and its relationship to the history of rock music. The first part of the book focuses on MTV as a commercial institution, on the contexts of production and exhibition of videos, on their similarity to ads, and on the different perspectives of directors and viewers. Does the adoption of adolescent styles and iconography signal an open-minded acceptance of youths subversive stances; or does it rather suggest a cynicism by which profit has become the only value?\n\nIn the second part of the book, Kap?