Marketing Management and Communications in the Public Sector - 9781138655799

Taylor & Francis

Marketing Management and Communications in the Public SectorAuthor(s): Martial Pasquier, Jean-Patrick Villeneuve\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138655799, 978-1138655799\nSynopsis\nThis updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for modern public administrations. \n\nWith extended coverage of topics such as social marketing and institutional communication, the authors skilfully build on the solid foundations laid down in the previous edition. Replete with real-world case studies and examples, including new material from the USA, Australia, and Asia, this book gives students a truly international outlook. Additional features include exercises and discussion questions in each chapter and an illustrative extended case study.\n\nT.