The International Business Environment and National Identity - 9781138667266

Taylor & Francis

The International Business Environment and National IdentityAuthor(s): Tatiana Gladkikh\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138667266, 978-1138667266\nSynopsis\nGlobalisation influences every aspect of post-modern social reality. However, little empirical research has considered how globalisation affects peoples perception of their national attachments. This book explores the nature of national identity in our increasingly globalised society. \""Who Are You?\"" is the question that it addressed in conversations with international business travellers whose exposure to different cultures, languages and values through their business travel and interactions with their foreign colleagues brings a new slant on their vision of the world. How does it influence their understanding of themselves? \n\nThe International Business Environment and National Identity is based on interviews with Russian and British business travellers .