Handbook for Market Research for Life Sciences Companies

Handbook for Market Research for Life Sciences Companies

Taylor & Francis

The Handbook for Market Research for Life Sciences CompaniesFinding the Answers You Need to Understand Your Market\nAuthor(s): Jean-Francois Denault\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9781138713574, 978-1138713574\nSynopsis\nAs innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.\n\nInspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered, entrepreneurs meet potential investors or partners with only a basic understanding of their market.\n\nThe objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. Th.

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