The Routledge Companion to Coopetition Strategies - 9781138736894
Taylor & Francis
The Routledge Companion to Coopetition StrategiesAuthor(s): Anne-Sophie Fernandez, Paul Chiambaretto, Frdric Le Roy, Wojciech Czakon\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138736894, 978-1138736894\nSynopsis\nAs more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.\n\nThis reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the worlds most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.\n\nThis reference book is the definitive resource for researchers looking to understand the fi.
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