Globalizing Seoul

Taylor & Francis

Globalizing SeoulThe City's Cultural and Urban Change\nAuthor(s): Jieheerah Yun\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138777736, 978-1138777736\nSynopsis\nIn the decades following the 1997 Asian economic crisis, South Korea sought segyehwa (globalization). Evidence of this is no more evident than in the countrys capital, Seoul, where urban development has been central to making the city a global hub and not just the centre of the national economy. However, recent development projects differ from those of the past in that they no longer focus solely on economic efficiency, but on the deployment of a new urban aesthetics. As Jieheerah Yun reveals in Globalizing Seoul: The Citys Cultural and Urban Change, the pursuit of globalization and the rebranding of Seouls image from hard industrial city to soft cultural city have shaped the urban development of the city.\n\nFollowing a brief urban history of Seoul, she focuses on .