Context and Cognition in Consumer Psychology
Taylor & Francis
Context and Cognition in Consumer PsychologyHow Perception and Emotion Guide Action\nAuthor(s): Gordon Foxall\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138778191, 978-1138778191\nSynopsis\nContext and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. \n\nIn this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and the likely outcomes of present consumption. The emphasis is on action rather than behavior and .
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