Planning the Corporate Reputation (RLE Marketing)

Taylor & Francis

Planning the Corporate Reputation (RLE Marketing)Author(s): Vic Markham\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138790834, 978-1138790834\nSynopsis\nThis book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.