Marketing in Developing Countries (RLE Marketing)

Taylor & Francis

Marketing in Developing Countries (RLE Marketing)Author(s): G. Kindra\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138792531, 978-1138792531\nSynopsis\nThe articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.