Strategic Management and Business Analysis - 2nd Edition

Taylor & Francis

Strategic Management and Business AnalysisAuthor(s): Wyn Jenkins, Dave Williamson\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138817654, 978-1138817654\nSynopsis\nHow can managers analyze their current and future business strategies? This textbook introduces the fields of business analysis and strategic management to provide students with an understanding of the key questions that need to be asked to understand an organization's options.\n\nThe second part of the book provides tools and techniques to help organize and improve corporate strategy. Uniquely, the authors provide resources to assess aspects of strategic goals which are sometimes overlooked such as financial performance, ethical and environmental considerations and business models. They cover a diverse range of companies from Supermarkets like Aldi and Tesco to Caermory Whiskey and Chinese manufacturing. \n\nThis textbook is perfect reading for students who want.