Morality and the Market (Routledge Revivals)

Taylor & Francis

Morality and the Market (Routledge Revivals)Consumer Pressure for Corporate Accountability\nAuthor(s): N. Craig Smith\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138820623, 978-1138820623\nSynopsis\nCan businesses abandon the axiom that the customer is always right when consumers start questioning the ethics of business practices? Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices. He argues the case for the social control of business, drawing on perspectives from marketing, economics, politics, sociology, and business policy. He concludes that the market may act as an arbiter of good and bad business practice. Dr Smith considers the practical aspects of ethical purchase behaviour, focusing on consumer boycotts .