Entertainment Media and Politics - 9781138822665

Taylor & Francis

The prominence of politically-themed entertainment is evident across the global media landscape. Given its popularity, it is important to gain a firm understanding of the mechanisms through which this diverse and multi-faceted content can generate democratic outcomes. In addition, it is essential to isolate and predict properly the strength of a given effect and the conditions under which a specific outcome will become evident. The works contained in this edited volume explore affect- and cognition-driven processes of influence, recognizing that humans are both emotional and rational beings. In addition, empirical evidence is offered to isolate and compare specific types of political entertainment media content (e.g., different types of satire) and citizens\u2019 proclivities for this content (e.g., a person\u2019s Affinity for Political Humor), in order to best understand the complex means by which entertainment media can generate political influence. Attention is also paid to expan.