The Structure of Multimodal Documents - 9781138824744

Taylor & Francis

The Structure of Multimodal DocumentsAn Empirical Approach\nAuthor(s): Tuomo Hiippala\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138824744, 978-1138824744\nSynopsis\nThis book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between [tel]. The book provides multimodal disco.