European Media in the Digital Age - 9781138836846

Taylor & Francis

European Media in the Digital AgeAnalysis and Approaches\nAuthor(s): Richard Rooke\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138836846, 978-1138836846\nSynopsis\nThis introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding todays media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. \n\nThe text is pedagogically rich and explores a variety of approaches to help the reader gain as