Public Relations As Relationship Management - 9781138853805

Taylor & Francis

Public Relations As Relationship ManagementA Relational Approach To the Study and Practice of Public Relations\nAuthor(s): Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138853805, 978-1138853805\nSynopsis\nThe emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. \n\nExpanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relatio.