Constructing the Persuasive Portfolio: The Only, Fletcher Paperback..

Taylor & Francis

Constructing the Persuasive PortfolioThe Only Primer Youll Ever Need\nAuthor(s): Margaret Fletcher\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138860971, 978-1138860971\nSynopsis\nConstructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.\n\nYou will learn how to:\n-Identify your readership\n-Collect, document, and catalog your work\n-Organize your portfolio\n-Visually structure your portfolio\n-Design your layout\n-Manage both printed and digital portfolio formats\n\nAs your ultimate persuasive tool, your portfolio is the single most important design exercise o!