Strategic Positioning in Voluntary and Charitable Organizations

Name: Strategic Positioning in Voluntary and Charitable Organizations
Brand: Taylor & Francis

Taylor & Francis

Strategic Positioning in Voluntary and Charitable OrganizationsAuthor(s): Celine Chew\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138879447, 978-1138879447\nSynopsis\nRekindling the critical analysis of the adoption of generic commercial (for-profit) management approaches in the non-profit context, Strategic Positioning in Voluntary and Charitable Organizations reveals that charities are positioning themselves in their evolving external environment in distinctive ways that are not adequately explained by existing positioning theories. Based on original research that examines, for the first time, the usefulness of contemporary theoretical perspectives and interpretations of strategic positioning derived from the existing literature in explaining the positioning activities of charitable organizations within the wider voluntary and non-profit sector. \n\nUsing a three-stage approach, which involves an exploratory survey and m.