A Social History of Contemporary Democratic Media - 9781138888258
Taylor & Francis
A Social History of Contemporary Democratic MediaAuthor(s): Jesse Drew\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138888258, 978-1138888258\nSynopsis\nThe last few decades have helped dispel the myth that media should remain driven by high-end professionals and market share. This book puts forward the concept of \""communications from below\"" in contrast to the \""globalization from above\"" that characterizes many new developments in international organization and media practices. By examining the social and technological roots that influence current media evolution, Drew allows readers to understand not only the Youtubes and Facebooks of today, but to anticipate the trajectory of the technologies to come. \n\nBeginning with a look at the inherent weaknesses of the [url] broadcasting model of mass media, Drew outlines the early 1960s and 1970s experiments in grassroots media, where artists and activists began to re-engineer.
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