Media Management - 9781138901018

Name: Media Management - 9781138901018
Brand: Taylor & Francis

Taylor & Francis

Media ManagementA Casebook Approach\nAuthor(s): Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138901018, 978-1138901018\nSynopsis\nMedia Management: A Casebook Approach provides a detailed consideration of the managers role in todays media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.\n\nAccounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for manag.