International Strategy of Emerging Market Firms
Taylor & Francis
International Strategy of Emerging Market FirmsAbsorbing Global Knowledge and Building Competitive Advantage\nAuthor(s): Andrei Panibratov\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138903791, 978-1138903791\nSynopsis\nEmerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. \n\nIn this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms activities. The book is divided into four parts, focusing on the following:\n\nAn outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introducto.
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