NULL by NULL  New 9781138920316 Fast Free Shipping..

NULL by NULL New 9781138920316 Fast Free Shipping..

Taylor & Francis

Contextual Innovation ManagementAdapting Innovation Processes to Different Situations\nAuthor(s): Patrick van der Duin, Roland Ortt\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138920316, 978-1138920316\nSynopsis\nInnovation has a pivotal role for companies in attaining business survival but making an organization innovative is not straightforward. By determining contextual factors, managers can help decide how to employ a portfolio of innovation management processes.\n\nThis book explores how contingency influence the management of innovation. Taking the perspective of innovation managers, the authors focus on the decision-making process to demonstrate that different approaches are required depending on the business context. In breaking the process into three levels (culture, industry and company), the book helps choose an optimal innovative approach.\n\nWith references to real-world innovation cases and organizations, this.

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