Persuasive Communication - 2nd Edition

Name: Persuasive Communication - 2nd Edition
Brand: Taylor & Francis

Taylor & Francis

Persuasive CommunicationHow Audiences Decide\nAuthor(s): Richard Young\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138920361, 978-1138920361\nSynopsis\nThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiencesfrom investors to CEOsto help students better understand why audiences make the decisions they make and how to influence them.\n\nThe book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision ma.