Public Relations, Activism, and Social Change - 9781138921863

Taylor & Francis

Public Relations, Activism, and Social ChangeSpeaking Up\nAuthor(s): Kristin Demetrious\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138921863, 978-1138921863\nSynopsis\nWinner of the 2014 NCA PRIDE Book Award\n\nWhy are some voices louder in public debates than others? And why cant all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that PR was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations i.