Global Strategy in the Service Industries - 9781138927926

Taylor & Francis

Global Strategy in the Service IndustriesDynamics, Analysis, Growth\nAuthor(s): Mario Glowik\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138927926, 978-1138927926\nSynopsis\nGlobal service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. \n\nFocusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.\n\nWritten by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the .