Gender, Media, Sport - 9781138936393

Taylor & Francis

Gender, Media, SportAuthor(s): Susanna Hedenborg, Gertrud Pfister\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138936393, 978-1138936393\nSynopsis\nDespite the position that sport occupies at the centre of public attention, and despite the billions of consumers and immense coverage which it attracts from around the globe, it seems that the media prioritise coverage of only a very small fraction of sporting events, and a few prominent athletes. It goes without saying that sport in the media is dominated by men they are a large majority among athletes, consumers, journalists, and producers. \n\nThis book will shed new light on the long discussed question of gendered sporting coverage, in an era when the Olympics can be dubbed the womens games. Some of the contributions present new perspectives such as: the relationship between media and sport in Poland; media presentations of men and women in gender adequate and inadequate sp.