Public Relations and the Corporate Persona - 9781138945012

Taylor & Francis

Public Relations and the Corporate PersonaThe Rise of the Affinitive Organization\nAuthor(s): Burton Saint John III\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138945012, 978-1138945012\nSynopsis\nFor much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the \""corporate persona\"", they aimed to convince citizens that they share common aspirations - and moreover that their corporate \""soul\"" works as a beneficent force in society.\n\nThrough examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the jo.