Majority and Minority Influence - 9781138954946

Taylor & Francis

Majority and Minority InfluenceSocietal Meaning and Cognitive Elaboration\nAuthor(s): Stamos Papastamou, Antonis Gardikiotis, Gerasimos Prodromitis\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138954946, 978-1138954946\nSynopsis\nMajority and minority influence research examines how groups influence the attitudes, thoughts and behaviours of individuals, groups and society as a whole. This volume collects recent work by an international group of scholars, representing a variety of different theoretical approaches to majority and minority influence. \n\nThe book provides a thorough evaluation of significant current developments with a particular focus on how active minorities can influence peoples thinking and behaviour, fight against conformity and contribute to real social change. It also discusses the following themes:\n\nSocial vs. cognitive processes of social influence: cooperation vs. antagonism\n\nMajority and minority.