Consumers in Context - 9781138962958

Taylor & Francis

Consumers in ContextThe BPM Research Program\nAuthor(s): Gordon Foxall\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138962958, 978-1138962958\nSynopsis\nThis book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. \n\nThe model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question where does consumer choice take place? by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumers mind in reaching rational decisions and choices.\n\nBringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.