Advertising and Psychology (RLE Advertising)

Taylor & Francis

Advertising and Psychology (RLE Advertising)Author(s): Leslie Gill\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138966116, 978-1138966116\nSynopsis\nThe consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on.\n\nModern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements.\n\nIn this volume the main interest is the study of public reaction to various .