Chewing Gum

Taylor & Francis

In Chewing Gum, Michael Redclift deftly chronicles the growing popularity of gum in the U.S. alongside a fascinating history of peasant revolution led by charismatic Indians in the jungles of southern Mexico.\n > (1) Introduction (2) The 'American Invention' (3) Chicle and Social Revolution in Yucatan (4) A Way of Life (5) Bubblegum Cultures (6) Mass Consumption and Popular Taste (7) What it left behind... > \n\""A scholarly work, 'Chewing Gum-The Fortunes of Taste' makes a solid case for gum's pre-eminence in the realm of mass consumption and popular taste. Even in today's multitasking society-where workers find little time to break away from one job or another or another-gum still has a vital role to play.\""\n-- Santa Cruz Sentinel\n\""...A well-rounded overview of the history of chicle-based chewing gum, and it provides unique insights into globalization and mass marketing... a fascinating glimpse of an overlooked cultural phenomena.\"" -- Rochelle Caviness, History in Reo