Competitive Marketing (RLE Marketing) - 9781138971387
Taylor & Francis
Competitive Marketing (RLE Marketing)A Strategic Approach\nAuthor(s): John O'Shaughnessy\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138971387, 978-1138971387\nSynopsis\nThis volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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