Contemplating Corporate Marketing, Identity and Communication

Taylor & Francis

Contemplating Corporate Marketing, Identity and CommunicationAuthor(s): Klement Podnar, John Balmer\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138971684, 978-1138971684\nSynopsis\nSince the first International Corporate Identity Groups symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought.\n\nContemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research i.