Interpretation in Social Life, Social Science, and Marketing ... - 9781138992573

Taylor & Francis

Interpretation in Social Life, Social Science, and MarketingAuthor(s): John O'Shaughnessy\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138992573, 978-1138992573\nSynopsis\n'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John OShaughnessy familiarises the reader with the nature of interpretation and its importance in social life, decision making in social science enquiries and consumer marketing, thus offering a multidisciplinary approach to problems of bias and uncertainty.\n\nThus, this book is novel in its outlook and comprehensive in its approach. Whereas past studies in interpretation have focused on hermeneutical methods, OShaughnessy goes further considering the role of interpretation in social interactions, in undertaking scientific work, i.