Communication Research: Asking Questions Finding Answers ISE by Joann Keyton

Name: Communication Research: Asking Questions Finding Answers ISE by Joann Keyton
Brand: McGraw-Hill Education

McGraw-Hill Education

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.\nThis approach is strengthened in the new edition with a suite of Connect tools designed to improve student outcomes while streamlining\n\nCommunication Research: Asking Questions Finding Answers ISE\n\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlea;