Health Care Market Strategy – From Planning to Action Hillestad Berkowitz

Health Care Market StrategyFrom Planning to Action\nAuthor(s): Steven G. Hillestad, Eric N. Berkowitz\nFormat: Paperback\nPublisher: Jones and Bartlett Publishers, Inc, United States\nImprint: Jones and Bartlett Publishers, Inc\nISBN-13: 9781284150407, 978-1284150407\nSynopsis\nHealth Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 2 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. By putting the concepts learned in introductory marketing courses into action using the authors' own unique modelcalled the strategy/action match you will learn how to determine exactly which tactics to employ in each stage of the [url] this new edition, you'll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critid