Business

Name: Business
Brand: Cengage Learning, Inc

Cengage Learning, Inc

Business, International EditionAuthor(s): William Pride, Robert Hughes, Jack Kapoor\nFormat: Paperback\nPublisher: Cengage Learning, Inc, United States\nImprint: South-Western College Publishing\nISBN-13: 9781285095158, 978-1285095158\nSynopsis\nWritten by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. In addition to updating and revitalizing the conte.