Strategies for Managing Uncertainty Booms and Busts in the Energy Industry
Strategies for Managing UncertaintyBooms and Busts in the Energy Industry\nAuthor(s): Alfred A. Marcus\nFormat: Paperback\nPublisher: Cambridge University Press, United Kingdom\nImprint: Cambridge University Press\nISBN-13: 9781316641682, 978-1316641682\nSynopsis\nAll organizations must cope with future uncertainties. These uncertainties affect the strategic choices they make. They must commit scarce organizational resources to future outcomes which they have little assurance will come into being. Marcus explores how decision makers in the energy industry made choices in the face of such uncertainties, specifically examining two major uncertainties they confronted in the [tel] period - price volatility and climate change. Marcus tells the story of how different companies in the integrated oil and natural gas sector and in the motor vehicle sector responded to these uncertainties. In the face of these challenges, companies in the energy industry hedged their bets by staking out parado.
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