Marketing to the Ageing Consumer - 9781349350957

Marketing to the Ageing ConsumerThe Secrets to Building an Age-Friendly Business\nAuthor(s): D. Stroud, K. Walker\nFormat: Paperback\nPublisher: Palgrave Macmillan, United Kingdom\nImprint: Palgrave Macmillan\nISBN-13: 9781349350957, 978-1349350957\nSynopsis\nUnderstand the impact of a global ageing population on how products are bought, and the effect this has on howto market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.