Scenario Planning - 9781349431977

Scenario PlanningThe Link Between Future and Strategy\nAuthor(s): M. Lindgren, H. Bandhold\nFormat: Paperback\nPublisher: Palgrave Macmillan, United Kingdom\nImprint: Palgrave Macmillan\nISBN-13: 9781349431977, 978-1349431977\nSynopsis\nRecent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.