Added Value : The Alchemy of Brand-Led Growth

Palgrave Macmillan

Added Value\nby M. Sherrington\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: M. Sherrington\nTitle: Added Value\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Palgrave Macmillan\nPublication year: 2003\nEdition: 1st ed. 2003\nISBN-13: 9781349509119\nISBN-10: 1349509116\nRRP: \u00A344.99\n\n------------------------------\nDescription\n------------------------------\nThis book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world''s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and en.