The New Global Marketing Reality

The New Global Marketing Reality\nby R. Brookes\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: R. Brookes\nTitle: The New Global Marketing Reality\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Palgrave Macmillan\nPublication year: 2004\nEdition: Softcover reprint of the original 1st ed. 2004\nISBN-13: 9781349509799\nISBN-10: 1349509795\nRRP: \u00A344.99\n\n------------------------------\nDescription\n------------------------------\nMarketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses t.