Asian Brand Strategy - 9781349543700

Palgrave Macmillan

Asian Brand Strategy\nby M. Roll\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: M. Roll\nTitle: Asian Brand Strategy\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Palgrave Macmillan\nPublication year: 2006\nEdition: 1st ed. 2006\nISBN-13: 9781349543700\nISBN-10: 1349543705\nRRP: \u00A344.99\n\n------------------------------\nDescription\n------------------------------\nThis book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies.