Designing the Department Store by Emily M. Orr - 9781350054370

Designing the Department StoreDisplay and Retail at the Turn of the Twentieth Century\nAuthor(s): Emily M. Orr\nFormat: Hardback\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Bloomsbury Visual Arts\nISBN-13: 9781350054370, 978-1350054370\nSynopsis\nThe book builds an original argument for the department store as a significant site of design production, and therefore offers an alternative interpretation to the mainstream focus on consumption within retail history. \n\nEmily M. Orr presents a fresh perspective on the rise of modern urban consumer culture, of which the department store was a key feature. By investigating the production processes of display as well as fascinating information about display-makings tools and technologies, the skills of the displayman and the meaning and context of design decisions which shaped the final visual effect are revealed.\n\nIn addition, the book identifies and isolates display as a distinct moment in the life of the commodity, a.