Marketing Research by Alan Wilson - 9781350442771

Marketing ResearchDelivering Customer Insight\nAuthor(s): Alan Wilson\nFormat: Hardback\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Bloomsbury Academic\nISBN-13: 9781350442771, 978-1350442771\nSynopsis\nTaking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process. \n\nThis text equips students with the skills needed to interpret research and use their findings to effect meaningful change. Keeping digital data and internet research at its heart, it details the main stages of the research process, covering both quantitative and qualitative methods. A plethora of case studies and examples helps students grasp the practical applications of theory.\n\nThis textbook is ideal for use on marketing research courses at undergraduate, postgraduate and MBA levels.\n\nNew to the 5th edition:\n- Updated cases, examples and business environment terminology incorporating recent developments in the industry\n- New ]