Public Relations: A Practical Approach, Gunning, Ellen 9781352002782 New<-

Name: Public Relations: A Practical Approach, Gunning, Ellen 9781352002782 New<-
Brand: Bloomsbury Publishing PLC

Bloomsbury Publishing PLC

Public RelationsA Practical Approach\nAuthor(s): Ellen Gunning\nFormat: Paperback\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Bloomsbury Academic\nISBN-13: 9781352002782, 978-1352002782\nSynopsis\nNow in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a trul.