Essential Mass Communication by John DiMarco - 9781394162956

John Wiley & Sons Inc

Helps students develop the ability to analyze culture and utilize media literacy techniques, provides the core skills necessary to succeed in a communications career Essential Mass Communication helps students build a strong understanding of communication theory, mass communication technology, information studies, and mass communication practices. Offering an expanded view of the field, this comprehensive textbook combines easily accessible coverage of core skills and concepts with historically critical content on mass communication revolutions, cultural impacts, and converging media as they changed society. Throughout the text, author John DiMarco integrates professional practice components into each chapter, including professional pathways to applying mass communication to students'\n\nEssential Mass Communication\nConvergence, Culture, and Media Literacy\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\n;