Marketing and Sustainability by Ph.D. Parment Anders HARDBACK 9781394273768

Name: Marketing and Sustainability by Ph.D. Parment Anders HARDBACK 9781394273768
Brand: John Wiley & Sons Inc

John Wiley & Sons Inc

Explore the complex relationship between marketing and sustainability in "Marketing and Sustainability: Contradiction or the Path to Profitable Businesses and Sustainable Societies." This insightful book, authored by Pia A. Albinsson, delves into whether these two concepts are inherently at odds or if they can be integrated to create successful businesses and foster sustainable societies. Discover strategies and perspectives that challenge conventional thinking and offer a roadmap for a more responsible business future. Key topics covered include: * The perceived conflict between marketing objectives and sustainability goals. * Case studies of businesses integrating sustainability into their marketing efforts. * Frameworks for developing profitable and sustainable business models. * The role of consumer behavior in driving sustainable marketing practices. This hardback edition provides a comprehensive examination for students, professionals, and anyone interested in the intersection of business, marketing, and environmental and social responsibility. Product Summary: Marketing and Sustainability book, hardback edition, explores business profitability and sustainable societies, by Pia A. Albinsson.